Tuesday, December 22, 2009
Thursday, December 17, 2009
Friday, March 14, 2008
International symbol of the vagina
“We’re a serious company.
You can’t use the international symbol of the vagina on the cover.”
(Client, Area Manager, looking at the image of two hands framing a photo)

Title: Young woman making frame with hand, smiling, portrait, close-up
Image #: 200343325-001
License type: Royalty-free
Photographer: Pando Hall
Collection: Digital Vision
Credit: Pando Hall
Saturday, December 23, 2006
Tea With Elephants

Look what I got for my mum for Christmas. I know it's late for buying Christmas presents online but there's never a good time for making the lives of others warmer and better.
Join me in supporting The Riverkids Project:
In Cambodia, children are sold as debt slaves, domestic drudges, illegal adoptions, cheap labour and child prostitutes. There are many ways to fight child trafficking. The Riverkids Project aims to stop child trafficking before it can even start.
Buy something from the store now! Shipping to Singapore is free! They've got lovely stuff you can definitely use.
Thursday, December 21, 2006
SEX always goes long and far...
Quick! What are the three classics of advertising?
Here's a hint, based on what this company from Hong Kong has done on their re-positioning:
Sorry, mature audiences, you've been detoxed from Long Far Health Products.
And... the three classics of advertising, which are fail-safe, at least in getting attention are (in no particular order):
(1) Sex
(2) Babies
(3) Cute Pets
Not even a celebrity can outshine these in a TVC or print ad, unless the celebrity is classified under one of the 3 categories.
Wednesday, November 29, 2006
I want tomorrow now!
Client to Copywriter: "When can I see the draft of the event report for the newsletter?"
Copywriter: "End of next Monday?"
Client: "No. I want it today. I need to show it to my boss to get his approval."
Copywriter: "Er... but the event's this Friday. So I can't interview guests for their comments and do a report of the event until the event happens right?"
Client: "I don't care. I want the draft by the end of today. This the way we always work. Other agencies have done this for us before. So why can't you?!"

